The mark of a truly successful brand is when your employees value what your customers value.
Brand building is not just a marketing department task. Everyone in the organization should be a brand contributor. How employees engage in delivering your brand on a day-to-day basis becomes a critical driver of brand health. Whether that begins with developing a vision or helping your organization adopt and own the brand through practical application, Cardinal Company provides executable integration plans.
Brand & Cultural Alignment
- Mission and vision development
- Brand experience, cues and alignment
- Leadership engagement and cascade plans
- Feedback forums (focus groups, surveys)
- Employee satisfaction research
- Internal campaign and communications plan