Case Study: Brand Development


In 2006, Cardinal was engaged to reposition and rebrand a scientific chemistry company to leverage their competitive advantage and accelerate growth.


Moving the client from an entrepreneurial mindset to a disciplined plan for growth, Cardinal worked with the CEO to refine the target market and growth opportunity for the company. Repositioning followed along with a new brand look and feel. Rebranding was bold and innovative and immediately launched this smaller player to greater industry visibility and accelerated growth.

Cardinal’s ongoing role continues today and includes counsel across all aspects of the business from sales and marketing activities to culture and employee initiatives, acquisition integration and global expansion.


The repositioning and focused strategy has resulted in CAGR of 25% over the last decade and the impetus for an eventual sale to a multi-billion dollar strategic buyer.

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