Strategic Planning


Does your business have demands, needs and goals, but no clear path for reaching them? Are you facing new challenges, whether internally or externally? Are you unsure of what your next steps should be? A well-thought-out plan doesn’t always protect a business from failure. Not having one, however, assures it.

Cardinal Company adds a unique advantage to your planning process, bringing to bear decades of senior-level business and marketing expertise combined with the objective perspective of a fresh set of eyes.

Here are some of the ways Cardinal Company helps improve the quality of your planning and, likewise, the results:

Strategic Planning

  • Business and operating plans
  • Strategy formulation and facilitation
  • Evaluation of strategic alternatives
  • Brand audits and gap analysis
  • Competitive landscape evaluation
  • Core competencies
  • Value proposition/economic drivers
  • Market penetration and optimization

New Product/Service Development

  • Prototype concept development and screening
  • Channel assessment and expansion
  • Test market evaluation and planning

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