Marketing Management


For marketing initiatives to succeed, they must be managed as adeptly as they are planned. Additional project initiatives, however, mean additional people and hours. Cardinal Company is an ideal resource for the full continuum – from inception through execution to post-assessment.

Our turnkey capability is particularly helpful for clients who are strapped for time and would rather not divert energy and personnel from their day-to-day business.

Here are some of Cardinal Company’s marketing management capabilities:

Market Planning

  • Marketing plans
  • Sales and market analytics
  • Competitive assessment
  • Customer acquisition and retention
  • Product/service optimization

Communication Strategy/Execution

  • Target definition and refinement
  • Advertising, digital and PR
  • Franchise marketing/communication
  • Launch/roll-out plans
  • Executive presentations

Market Research/Consumer Insights

  • Strategic, brand and positioning research
  • Product/concept development
  • Segmentation and tracking research
  • Customer/client satisfaction

Organization

  • Coaching/mentoring
  • Team optimization
  • Leadership development
  • Resource allocation
  • Operational collaboration

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